Television coverage showing Apple
iPhone's 'Cover Flow' feature left no doubt this feature would wow users.
User Centric, a Chicago-based researcher, confirms this among several key strengths participants outlined in a recent study, including:
- Visual Voicemail feature is intuitive and useful
- Text entry was much easier on iPhone's touchscreen keyboard compared to standard multi-tap text entry
- Horizontal typing was preferred over vertical
- 'Cover Flow' navigation was a very engaging feature
- Making an outgoing call with iPhone was easy
- Receiving a phone call while listening to music was seamless
- Pausing a song for incoming calls was very smooth.
- Saving caller's numbers into an address book and then making a call to them very straightforward.
iPhone Weak in Key Areas- Participants uniformly found SMS and email difficult. Forced vertical keyboard use and the lack of visibility for editing the middle of a word or sentence was frustrating.
- Google Maps more difficult to use on iPhone than appears in ads.
- Participants were often frustrated with their Web browsing experience, especially lack of Flash and Java capabilities.
- Finally, participants were both surprised and annoyed to discover horizontal text entry available only in Safari.
The base sample of participants did not include any females in this initial study, first of six planned.
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