The Giorgio Armani–Samsung luxury mobile phone was unveiled during Milan Women’s Fashion Week on Monday 24th September, on the same day of Giorgio Armani’s signature collection debut.Samsung Electronics and Armani will collaborate on the announced luxury phone set to launch in Europe this year. In 2008, the Armani-Samsung alliance will unveil a luxury LCD television, most likely at the 2008 International Consumer Electronics Show in Las Vegas. Armani will be solely responsible for the design while Samsung contributes technology.
Portable products will be designed for signature Giorgio Armani and fashion-forward Emporio Armani labels, home electronics devices will be become part of the Armani/Casa home interiors lifestyle collection.
The new products will be distributed in upscale consumer electronics stores and through Giorgio Armani’s direct controlled retail network.“Giorgio Armani has become iconic for his contemporary yet sophisticated design aesthetic. He is also now recognised to be a pioneer in lifestyle design through his home interiors collection, his restaurants and cafes and his upcoming hotels and residences, ” said Jong-Yong Yun, Vice Chairman of Samsung Electronics.
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