Tuesday, October 16, 2007

Consumers Plan to Shop Later Buy Less Electronics Holiday '07

Data from NPD Group's online consumer panel suggests electronics will be purchased by only 38 percent of shoppers in 2007 compared to 51 percent last year. Clothing topped the list with toys and books coming in third and fourth behind electronics.

Consumer Spending Intentions
Category Plan to Purchase '07 Purchased '06
Clothing 54% 59%
Electronics 38% 51%
Toys 37% 39%
Books 33% 32%
Music 26% 26%
Fragrances 22% 23%
(Percentage of survey respondents)

Source:
The NPD Holiday Survey of Consumer Purchase Intentions was fielded September 10 to September 17, 2007.

0 comments: