Editor, MyIWN
How much influence do women have over consumer electronic purchases? $90 billion dollars worth in 2007, according to research from the Consumer Electronics Association. Women's interest in gadgets has not declined, inching up a point from 81% in 2005 to 82% today. Men are only slightly more interested, dispelling the myth women are unconcerned about technology.
On the Home FrontAdoption of consumer electronic devices are split about even at home when it comes to men and women with a minor variation. Homes occupied by women typically have televisions and cell phones whereas men adorn themselves with surround sound systems, portable digital media players, hand-held GPS devices, and in-dash CD players.
Influential Women
On average, 40% of women are comfortable making decisions themselves about the latest tech product. In addition, 21% were actively involved in making a purchase decision with their partners. As a result, 61% of women influence household consumer electronic buying, an increase of 4 percentage points from 2004 CEA research.
Women Command Nearly Half of $200B CE Market
Sales are expected to reach $200 billion this year for all CE devices, and women will contribute $90 billion spent at retail and online, or 45% of the total.
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