Sidekick LX Targets Older, Upscale Audience

T-Mobile's Sidekick, a must have device among high-profile users such as Paris Hilton and Serena Williams, is launching a luxury edition of the popular phone, Sidekick LX.

“T-Mobile Sidekick customers are an amazingly loyal and enthusiastic group that are passionate about their phones and being the hub of their social circle,” said Jeff Hopper, vice president of marketing, T-Mobile USA.

Designed by Sharp, Sidekick LX is thinner and smoother. A larger screen incorporates high-definition LCD technology with a swivel display. Users can take pictures using a flash, message one another and set mood lights that trigger alerts for specific text, email and phone calls.

Available in midnight blue or espresso brown finish, Sidekick LX debuts on October 17th for existing T-Mobile customers. Others can buy the device a week later.

Giorgio Armani Launches Samsung Luxury Mobile Phone

The Giorgio Armani–Samsung luxury mobile phone was unveiled during Milan Women’s Fashion Week on Monday 24th September, on the same day of Giorgio Armani’s signature collection debut.

Samsung Electronics and Armani will collaborate on the announced luxury phone set to launch in Europe this year. In 2008, the Armani-Samsung alliance will unveil a luxury LCD television, most likely at the 2008 International Consumer Electronics Show in Las Vegas. Armani will be solely responsible for the design while Samsung contributes technology.

Portable products will be designed for signature Giorgio Armani and fashion-forward Emporio Armani labels, home electronics devices will be become part of the Armani/Casa home interiors lifestyle collection.

The new products will be distributed in upscale consumer electronics stores and through Giorgio Armani’s direct controlled retail network.

“Giorgio Armani has become iconic for his contemporary yet sophisticated design aesthetic. He is also now recognised to be a pioneer in lifestyle design through his home interiors collection, his restaurants and cafes and his upcoming hotels and residences, ” said Jong-Yong Yun, Vice Chairman of Samsung Electronics.

Armani-Samsung Luxury Mobile Phone Debut Set

Giorgio Armani and Samsung will launch a mobile phone Monday, September 24 in Italy. According to published reports the device supports wi-fi and comes with a touchscreen. More details soon.