Edmund Dantes Hamilton, editor and publisher, My Internet Webpages Newspaper (MyIWN) and Bruce E. Montgomery, producer and host of Technology Access Television (TATV), discuss a recently released "Lady Geek" Survey from Saatchi & Saatchi UK that details the frustration women encounter with being ignored and misunderstood by technology marketers in segment one. Segment two highlights efforts by Liz Claiborne's October 2007 launch of four collections of technology accessories at Best Buy retail outlets and how this may encourage other entrepreneurs to develop similar products that target women consumers.
Wednesday, October 24, 2007
Tuesday, October 23, 2007
Sunday, October 21, 2007
Liz Claiborne Collections On Sale at Best Buy
By Edmund Dantes Hamilton
Editor, MyIWN
Best Buy (BBY) retail outlets and selected stores now feature four collections from Liz Claiborne (LIZ) allowing you to carry gadgets in style. Choose from cell phone, laptop, camera and iPod cases. A recent study from Saatchi & Saatchi UK indicates women own on average six consumer electronic items, including MP3 players, cell phones and digital cameras.
Shown below are Red Patent Laptop Bag (left), Black and Brown Digital Camera Wallet (middle) and Flip Up Case for Apple iPod Nano in red (bottom right).
Editor, MyIWN
Best Buy (BBY) retail outlets and selected stores now feature four collections from Liz Claiborne (LIZ) allowing you to carry gadgets in style. Choose from cell phone, laptop, camera and iPod cases. A recent study from Saatchi & Saatchi UK indicates women own on average six consumer electronic items, including MP3 players, cell phones and digital cameras.
Shown below are Red Patent Laptop Bag (left), Black and Brown Digital Camera Wallet (middle) and Flip Up Case for Apple iPod Nano in red (bottom right).
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